Spackling: Smoothing Make-to-Order Production of Custom Products with Make-to-Stock Production of Standard Items
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Spackling: Smoothing Make-to-Order Production of Mass-Customized Products with Make-to-Stock Production of Standard Items
Consider a mass customizer who produces multiple variants of a product in make-to-order fashion, and who also produces some standard variants as make-to-stock. We evaluate pricing and production issues from a joint marketing and operations perspective. Marketing determines prices while operations chooses between three production strategies as it sets capacity. A key result is that under the log...
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We develop a framework for determining whether the production process should be designed as make-to-stock (MTS) and/or make-to-order (MTO), given the firm’s assessment of market preferences for standard product designs and custom product designs and the firm’s production capabilities in terms of efficient versus flexible production. These process and product design decisions can in turn impact ...
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Today competitive environment has enforced practitioners and researchers to pay great attention to issues enhancing both production and marketing competitiveness. To do so, it has been obligatory for the firms to consider production side activities while customer requirements are on the other side of competition. In this regard, hybrid make-to-stock (MTS)/make-to-order (MTO) production systems ...
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Capacity coordination, as the tactical level of hierarchical production planning in hybrid MTS/MTO systems, includes numerous important decisions. In this paper, two of these decisions i.e. finding the best strategy for the acceptance/rejection of incoming orders and determining orders’ due dates – are investigated. Also a simulation model is proposed to evaluate the efficiency of the presented...
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Satisfying customer demand necessitates manufacturers understanding the importance of Available-To-Promise (ATP). It directly links available resources to customer orders and has significant impact on overall performance of a supply chain. In this paper, an improvement of the batch-mode ATP function in which the partial fulfillment of the orders is available will be proposed. In other words, in...
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تاریخ انتشار 2003